This is quite a touchy subject for me and I’m maybe not the best person to ask.
On the one hand, I feel you should grow an audience in an organic manner. If your content is good, they will find you.
On the other hand, I’ve been doing this for so long it is relatively easy for me to get heard. If I was starting today and producing the same type of content, would you have even heard about me or would I be lost in the noise of a billion bloggers?
Here are some things I would suggest:
- Make the title relevant. People will see it in their RSS feed or on social media and they will make a decision about whether to read it based on only that. Catchy is good, but relevant is more important!
- Find out the blog aggregators that are available for your subject matter and submit your RSS feed to them.
- Make sure links to your RSS feeds are visible and working. RSS is not anywhere near as popular as it was, but every little helps.
- When you write something new, post a link to it on social media. You will often have different followers on different platforms, so don’t worry about posting the same link on Twitter, Facebook and LinkedIn etc. If someone decides to follow you on all networks, then it’s their fault if they feel spammed. 🙂
- Put some form of share buttons on your blog. Companies like ShareThis and AddThis make it really easy. Let fans of your work publicise it for you.
- Ignore Search Engine Optimisation (SEO) companies. The search engines change their indexing criteria constantly. What SEO companies advise today will be detrimental to your search placing tomorrow. I’ve been doing this for 20+ years. Believe me, SEO is a scam! Write good content and people will find you!
Above all, be patient. It takes time and consistency to build an audience. Two blog posts are not going to make you famous, unless you’ve done something really interesting or really naughty! 🙂
Check out the rest of the series here.