During a conversation with Zahid Anwar at OOW15, the question was asked, is Twitter content a valuable contribution to the community?
The following is *my opinion* on the matter. Other opinions are valid.
The sort of tweets I see fall into the following basic categories:
- Technical Questions and Answers. When these are done well, they are really useful and a quick way to get to the bottom of something. When answers come as links to content, that’s really cool as there is some depth to the answer. An answer in 140 chars is not always so good, and is often missing vital information that usually starts in a flame/caveat war. Though I do think of this as a useful community contribution, I think this sort of thing is better dealt with in a forum. I guess you could maybe Tweet about the question to raise some attention, but that feels a bit like the “URGENT” prefix to a question, which turns many people off. 🙂
- Notifications. Tweeting about your latest blog post, article or video is part of getting your message out to your followers, but the tweets have little or no value in themselves. It’s just self promotion, which we all do. It’s the things you are promoting that hopefully have value, not the tweets themselves. In this sense, the tweets are not a valuable community contribution.
- Content Aggregation. Tweeting other people’s content is a good way to introduce your followers to it and “spread a specific message”. I do this when I read something I really like, or if I am trying to help promote someone who I think deserves more attention. I think you have to be careful not to become a “blog aggregator by proxy” and blanket tweet everything you come across, or the value of your tweets drops. It just feels like lazy way to look busy. Just my opinion though. I’m sure there are people out there that love it.
- Random tweets. These can give you some insight into the individuals that make up the community, which I like, but there is no long term value in these, even if they are fun. 🙂
If you are trying to get on to a community program, like the Oracle ACE Program, *I would* rate twitter contributions quite low. I would focus on stuff where you are providing original content (blogging, whitepapers, books, YouTube etc) or directly helping people, like forums or presenting. Short-form social media is a nice addition, but it’s value is rather limited in my opinion.
Remember, it’s just my opinion, but I’m interested to know your thoughts.
Update: I think it’s worth clarifying my point some more. I don’t have a problem with any of these types of tweets. I do them all to a greater or lesser extent. The point I’m trying to make (badly), is the content that is pointed to is the “high value” in my opinion. The “pointer” (tweet) is of far less value. If someone came to me and said, “I tweet a lot about other people’s content, can I join your community program (if I had one), I would probably say no and encourage them to produce their own content. That was the context of the conversation that initiated this post. 🙂